One of my best friends, Leigh sends me YouTube tidbits of her pug, capturing every precious head tilt. We all appreciate YouTube because it gives everyone a platform to document the scenarios that make them laugh, shout their opinions wide and far, and share the moments that are special to them.
So I am loving their You Tube Non Profit Program. It allows non-profits to reach out to their audiences effectively and inexpensively. The program offers organizations a designated “Nonprofit” channel on YouTube where they can upload rotating promotional videos, brand themselves, provide information to interested parties and even accept donations.
Some of my favorite organizations already have channels set up – take a peek at Autism Speaks or the American Cancer Society. For other wonderful organizations with lesser funding, this is a valuable tool to inform the public of their own cause and the lives they touch.