Emerging Trends at Fashion Week 2008 – Social Media or Shorter Hemlines?

Fashion Week in 2007 was the year for the celebration of staple institutions in the fashion world. Lacoste was applauded for 75 years of defining timeless and Ralph Lauren took a much deserved bow at the end of the runway for 40 years that have reshaped the industry.

As last year applauded the traditional, Fashion Week 2008 has embraced the new. New media that is. In 2006, bloggers were handed the much vied for press passes among the Anna Wintours of the industry. 2008 sees another first on this front. IQONS.com, a social networking platform that has connected some of fashion’s premier young talent with the industry’s superstars, was enlisted as a media partnership, alongside longtime traditional media partner The New York Times.

I find the most compelling aspect of social media to be the ability for a community to contribute their own thoughts and build upon one another’s ideas. It gives everyone a voice, even those who don’t get those prized seats at the runway. So I find it fitting that with the induction of this new media partnership, IQONS will circulate the first issue of its user-generated magazine among the jewel tone clad fashionistas perched under the white peaks of the Bryant Park tents. Meanwhile I will shiver in Boston, and try to live vicariously through some of my favorite fashion bloggers (Fashion Tribes) who were given the ultimate nod from the industry by getting press passes to arguably, the most glamorous week of the year.

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1 Comment

Filed under Entertainment, Fashion, Media, News, Social Media

One response to “Emerging Trends at Fashion Week 2008 – Social Media or Shorter Hemlines?

  1. Not usually a country to be up with the back, we’ve been lucky enough to see the same interest in social media from Australia’s fashion weeks. Fashionising.com, a fashion social network based in Melbourne, has been fortunate to be a media partner with many of the fashion weeks and similar events held in Australia during 2007 and 2008. Where traditional partnership hasn’t been possible, we’ve been fortunate enough to always have been extended an invite.

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